Monday, April 5, 2010

Ticket prices are going up though mainly for 3-D movies.

Ticket prices are going up though mainly for 3-D movies. According to a recent article Hollywood has found that the new 3-D phenomenon is popular and therefore the ticket prices for these movies should be more.

With so many theaters having the ability to “play a disc” with the movie on it, projected from a Digital Projector, how much is the theater being charged for the film? In previous years (and especially with reels) the theater was being charged a flat rate for a film and ticket sales made up for that film. I know a few places around town are still using reels but a megaplex like Showcase or Tinseltown, why would they have to bother? Wouldn't not having a print make things more cost effective? Maybe it is and they're just greedy. I'll stave that for a later column.

And do we really need 3-D? On some films it's cool (“Beowulf”) but in others (“Monsters vs. Aliens”) it's really more a gimmick to distract from what's going on. Don't get me wrong; I loved “Avatar” in 3-D but Cameron is a Digital Projector when it comes to the technical stuff. Other directors not so much.I have to make a final mention about 3-D: they're trying to perfect it for television. The only problem I see with this is that your eyes seemingly have to be immersed in the 3-D environment; usually glasses or goggle are involved. Would it be worth having a 3-D TV if it were 32-inch? Or 27? 13? We'll have to wait and wonder...

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